Consumer Awareness Week on April, 2024: what is consumer awareness awareness and its need?

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what is consumer awareness awareness and its need?

This type of questions have been replied many times in the past in Yahoo Answers. You could have searched for the. Anyways,

I am reproducing below some of the answers from various participants for your use.

It is in a consumer's best interest to have a high awareness of the products he/she buys. Higher awareness can lead to saving money and/or improving the quality of the goods purchased, or in economic terms, increasing the chances of being on a higher (better) indifference curve.

If we look at the opposite scenario, a poorly-informed consumer will spend more money on products that provide less utility to the consumer, and there can be a loss, either private or social.

Naturally, awareness is not "free" in the economic sense: it requires time and energy, two valuable commodities to a consumer, to be informed. The idea is, however, that the marginal benefits of being informed and having good consumer awareness tend to outweigh the marginal cost of being informed, so it is usually worth it.

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Awareness on the part of consumer is necessary for two reasons.

(1) One needs to know his/her responsibilities and obligations as a consumer, to get the best out of the product/service that was purchased.

(2) One needs to know his/her rights as a consumer, to get an effective redressal in case of deficiency of service / defective product.

Let me explain these two issues as short as possible.

Whenever we purchase a product/service we expect to get the best out of it and that it lasts as long as promised.

To get the best out of it (let it be a food item/lifestyle product or any thing), we must know how to use the product, how to store/preserve it so that it remains good throughout its life and how to dispose it off safely in the end. This knowledge, not only saves a few bucks, as you are utilising the last drop of the juice but also gives you full satisfaction or delight.

Just in case the product/service fails to meet your expectations, you have to ascertain your right of redressal.

In order to get a successful redressal (replacement, refund or compensation whatever it is), you have to prove that you have fulfilled all your obligations as a consumer and in spite of that the product/service failed to deliver what was promised.

There lies the need for consumer awareness. Consumer education can play a very important role in protecting the environment. Today, we are facing environmental crisis in the form of global warming pollution, ozone depletion. etc.

The root causes of the environmental crisis are overuse of natural resources and

over consumption in the affluent societies.

Exploding world population and excessive consumerism are making the problem almost unmanageable.

Population as well as over consumerism need to be curbed. Consumer education will go a long way in curbing over consumerism.

Let’s know about the benefits of consumer education to individuals:

• It encourages critical thinking, which helps consumers function more efficiently in the marketplace.

• It promotes self-confidence and independence.

• It imparts life skills which contribute to success in everyday living.

• It fosters values such as distinguishing between needs and wants, paying bills, saving money, planning and budgeting.

• It improves the quality of life as well as environment.

Consumer education benefits society because it :

• Enhances citizen awareness.

• Promotes a stable society.

Consumer education benefits business because:

• It satisfies customers.

• It increases sales.

The ordinary citizen today depends on products, design and construction of which he or she may not understand. In this situation, reassurance is an over-riding need; reassurance that the product is reliable and will meet the expectations of the consumers in terms of performance, safety, durability etc.

Need For Consumer Awareness

It has been observed that the people for,whom various schemes have been taken up by Bureau of Indian Standards (BIS), in fact, do not get benefit as expected. This is mainly because they are not fully aware of these schemes and their benefits.

Also, only knowledgeable and alert consumers aware of their rights and responsiblities can protect themselves effectively. The need of the hour is, therefore, to educate the common consumers particularly those in rural areas who are more susceptible to exploitation. Once they are educated and made aware of the schemes that have been drawn up for their benefit and also the redressal forum that is available, the benefit of various schemes, in true sense, will reach the common consumers of the country.

It is, therefore, our bounden duty to play our part jointly and effectively in disseminating various schemes to the common consumers of the country. In this regard, the role of the voluntary consumer organizations, consumer activists, non-governmental organizations, educational institutions and media cannot be ignored.The first and the foremost step for a consumer to prevent himself from cheating is to keep his eyes and ears open. Know or be aware of what is happening around you. Read the cases of various scams, thefts, burglaries, phishing scams etc. in that are highlighted in your local newspaper and also seen on television. This will keep you informed and conscious of what is going on and what can unfortunately even happen with you.

• Learn from the mistakes of your neighbors. If a shopkeeper has given a malfunctioning gadget to your neighbor, do not make the mistake of going to that shop. If somebody stole important mails from their mailbox, do make it a point to collect all your crucial mails directly from the post office.

• Never reveal personal identity to a stranger. You go for a morning walk and a man over their tries to be extra amiable even asks you to come home for lunch etc. does not imply that he wants your friendship or that he is a genuine person. So do not disclose your residence, telephone numbers, your workplace numbers etc. to him unless you gather complete information from a known person about him. Avoid giving personal details on phone. If you receive calls from unknown place that offers you some benefits and asks for your particulars, don’t be carried away by that. Tell your particulars only when you are sure that the call is genuine and that there is no other way out.

• Do not rely much on courier services. If you an access to the place where you have to deliver the parcel, take out some time and go yourself.

• Do not hand over your credit or debit cards even to your friends. It is foolish to trust someone blindly nowadays. Never tell your friends or colleagues to check your mails while you are holidaying with your family. It is not wise to let others know your password and mails.

• When you are out for shopping in the market, do not carry much cash. Keep the tentative amount and credit or debit card in case of emergency. This will not only help you do a regulated shopping but will also save you from many pitfalls.

• Before purchasing any commodity, always read the manufacturing date, the expiry date and the MRP carefully.

• Never forget to take all the bills and an assurance for the warranty period. Take the bills for each and every thing you buy and it is advisable to take things on a longer warranty basis even if you have to pay a little more for it.

• If while coming back home you lose your wallet, call up the police and register your complaint. This can protect you from the illegal use your documents by the one who picks them up. It is better that you de not carry your essentials every time you move out of the house.

• Keep all the emergency numbers (like the social security unit of your area, the police station number etc.) stored in your mobile phone. Also what is vital for your security is to keep a back up record in a diary of all the essential numbers in your phone and addresses. This will facilitate you with all the information in case you lose your mobile phone.

Where can I find a list of appreciation and awareness months?

Where can I find a list of appreciation and awareness months?

Full List of Awareness Dates


1-31 National Blood Donor Month

1-31 Cervical Cancer Awareness Month

1-31 Poison Prevention Awareness Month

1-31 Financial Wellness Month

4-11 Women's Self-Empowerment Week

7-11 National Thank Your Customers Week

17 Customer Service Day

21-27 Hunt For Happiness Week

25-31 NYC Restaurant Week

29 Chinese New Year


1-30 Marfan Syndrome Awareness Month

1-30 National Parent Leadership Month

1-30 Plant The Seeds Of Greatness Month

1-30 Library Lovers Month

1-30 Youth Leadership Month

1-30 National Weddings Month

1-30 Time Management Month

1-30 American Hear Month

1-30 Black History Month

1-7 Women's Heart Health Week

6 Ash Wednesday

6-13 National Patient Recognition Week

11-18 Heart Failure Awareness Week

12 Abraham Lincoln Birthday

12 NAACP Founded

14 Valentines Day

15 Susan B. Anthony Day

17 George Washingtons Birthday

18 Presidents' Day


1-30 American Red Cross Month

1-30 National Parent Leadership Month

1-30 Honor Society Awareness Month

1-30 Irish-American Heritage Month

1-30 National Athletic Training Month

1-30 National Caffeine Awareness Month

1-30 National Chronic Fatigue Syndrome Month

1-30 National Clean Up Your IRS Act Month

1-30 National Collision Awareness Month

1-30 National Ethics Awareness Month

1-30 National Eye Donor Month

1-30 National Kidney Month

1-30 National Multiple Sclerosis Education and Awareness Month

1-30 National Nutrition Month

1-30 National Social Work Month

1-30 National Womens History Month

1-30 National Write a Letter of Appreciation Week

1-30 Poison Prevention Awareness Month

1-30 Steroid Abuse Prevention Month


1-30 Alcohol Awareness Month

1-30 Cesarean Awareness Month

1-30 Cancer Control Month

1-30 Irritable Bowel Syndrome Awareness Month

1-30 Jazz Appreciation Month

1-30 National Autism Awareness Month

1-30 National Child Abuse Prevention Month

1-30 National Infant Immunization Month

1-30 National Occupational Therapy Month

1-30 National Oral Health Month

1-30 Women's Eye Health and Safety Month

3 Sexual Assault Awareness Month Day of Action

3 National Public Health Week (Climate Change)

4-10 Brain Tumor Action Week

5 Kick Butts Day (Tobacco-Free Kids)

6 National Alcohol Screening Day

7 World Health Day

11 National D.A.R.E. Day

11 World Parkinson's Day

14 Children With Alopecia Day (Alopecia Awareness)

16-20 Consumer Awareness Week

16 World Hemophilia Day

17 National Stress Awareness Day

20 Passover

19-26 National Infant Immunization Week

20-26 National Window Safety Week

21-28 Administrative Professionals Week

22 Earth Day

23 Administrative Professionals Day

25-30 National Oral, Head, and Neck Cancer Week

26 March for Babies (Walk America)


1-31 Haitian Heritage Month

1-31 American Stroke Month

1-31 Asian Pacific American Heritage Month

1-31 Awareness of Medical Orphans Month

1-31 Family Wellness Month

1-31 Better Hearing and Speech Month

1-31 Better Sleep Month (Stress/Insomnia)

1-31 Clean Air Month

1-31 Correct Posture Month

1-31 Fibromyalgia Education and Awareness Month

1-31 Healthy Vision Month

1-31 International Victorious Woman Month

1-31 Lyme Disease Awareness Month

1-31 Melanoma/Skin Cancer Detection and Prevention Month

1-31 Motorcycle Safety Month

1-31 National Arthritis Month

1-31 National Athsma and Allergy Awareness Month

1-31 National Cancer Research Month month

1-31 National Celiac Disease Awareness month

1-31 National Hepatitis Awareness Month

1-31 National High Blood Pressure Education Month

1-31 National Mental Health Month

1-31 National Neurofibromatosis Month

1-31 National Osteoporosis Awareness and Prevention Month

1-31 National Physical Fitness and Sports Month

1-31 National Preservation Month

1-31 National Shoes for Orphans Month

1-31 National Stroke Awareness Month

1-31 Older Americans Month (Senior Citizens Month)

1-31 Skin Cancer Awareness Month

1-31 Tuberous Sclerosis Awareness Month

1-31 Women's Health Care Month

1-31 Ultraviolet Awareness Month

1 May Day

1 Ascension Day

1 Law Day

1 Loyalty Day

1 World Athsma Day

1 National Anxiety Disorders Screening Day

3 National Day of Prayer

3 United Nations World Press Freedom Day

3 Kentucky Derby

4-10 Brain Tumor Action Week

4-10 Be Kind to Animals Week

5 Cinco de Mayo

8 World Red Cross Day

8 VE-Day Anniversary

10 World Lupus Day

11 Pentecost

11 Mother's Day

12-16 National Neuropathy Week

12 World Fair Trade Day

12 International CFS Awareness Day

12 National Women's Check-up Day

14-25 Cannes Film Festival

15 Peace Officer Memorial Day

18 HIV Vaccine Awareness Day

19-25 Recreation Water Illness Prevention Week

24 National Schizophrenia Awareness Day

26 Memori

what is the role of producers in protection of consumer rights?

what is the role of producers in protection of consumer rights?

now many of you are in that consumer awareness class?

same questions keep coming up for a second week now.

Also on this date Monday, April 1, 2024...