Levi Strauss Day 2025 is on Wednesday, February 26, 2025: why are Levi's not sold at Gap anymore?

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From socrates.berkeley.edu/~villas/gap.pdf

Levi Strauss & Co.'s jeans gave birth to Gap, but that relationship grew rocky. In 1978, Fisher and Robert Haas traded unfriendly words in an argument focused on Levi's trademark. By that time, Gap had opened more than 300 stores and was selling its own, increasingly popular brand with the Gap label. Gap stopped selling Levi's in 1991, according to press accounts,though Fisher puts the year at 1992. These days, Gap Inc. has roughly four times the sales of Levi's. Gap has more than 3,000 store locations among its Gap, Old Navy and Banana Republic brands. Fisher portrayed Haas as saying: " 'We don't want to sell you product anymore. We're not making any deliveries after the first of December.' "

From the NY Times July 31, 1991:

The Gap Inc. said it would stop selling Levi's at the end of the year to emphasize its own brands. Levi Strauss & Company accounted for all of the Gap's blue jeans inventory when the chain of clothing stores began 21 years ago, but its share has now fallen to 2 percent of sales.

Hope this helps!

Ken

What do Structuralists, like Levi-Strauss, Barthes etc. think about crime and deviance?

It's a standard format.

Structuralist (in my day called structural functionalist) theory basically means the school of thought that believes we NEED it, whatever "it" is. In your case it's crime and deviance.

Hence Structuralist theory says we NEED crime and deviance to maintain our society.

However the structuralist slant is always that we are trying to maintain the status quo, and maintaining the stratification of society, rather than changing society.

Crime has a wide impact on society, from illegal money-making schemes which ultimately filter the profits up to the rich (poor people in general do not have better lives through the proceeds of crime), to generating the excuse that we need more police powers to "clamp down" on criminals and deviants.

I'm sure you know that there's a big difference between understanding sociology, and getting a good grade in sociology - unfortunately you have to quote names, dates, and places; so my advice above may (or may not) be of interest to you, of assist in your insight, or whatever, but you will have to provide your answer with actual quotations from the named sociologists to get a good mark for you essay.

I'm sure you can search using Google or similar, using your key words, to get some material which you can quote from.

Overall is Levis Strauss & Co still an American icon?

No: their time of fame has come and gone. Of course they could always come back in style some day, but most young people these days have never heard of them. Other brand names have replaced them in the public's imagination, so they are no longer an "icon", American or otherwise - just one more brand name in an ever-growing jungle of them.